Positive.org - "Be Smart. Be Safe."
Poster Series
2007 How International
Design Awards - Outstanding Award winner Publication.
Having protected sex saves one’s life. In the proposed
campaign, I relate the condom – a symbol for safe sex
– to the generally used tools (lifesaver, water hydrant
and umbrella) that protect and save lives in various dangerous
environments. These unsafe surroundings are represented by the
gruesome statistics of HIV/AIDS "More than 60 million people
worldwide have become infected with HIV/AIDS." The appropriate
tagline of “Be smart. Be safe.” is developed to
emphasize the message.